Making the most out of commercial opportunities while ensuring a strict level of compliance go hand-in-hand with having a reliable and up-to-date customer database.
Robert Chu and Richie Etwaru tell Craig Sharp that pharma has to orchestrate a truly integrated effort from sales and marketing teams to attain commercial effectiveness.
A pharma company’s core mission is to improve patient outcomes. This hinges on effectively influencing HCP clinical behaviour and driving disease education.
