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Consumer-first digital pharma’s focus in 2023, says Graphite Digital report

Nicole Raleigh customers, digital experience, digital products, Graphite Digital, pharma marketing, Reuters Events Pharma, sales, user experience 0 Comment

As two in five pharma leaders say that moving to a consumer-first mindset is a priority for the

Consumer-first digital pharma’s focus in 2023, says Graphite Digital report

https://pharmaphorum.com/news/consumer-first-digital-pharmas-focus-in-2023-says-graphite-digital-report/

Digital/ Healthcare/ Transversal Categories/ Views & Analysis/ Views and analysis

How medical device sales teams can embrace digital transformation

mike.hammerton@pharmaphorum.com AR, asynchronous communication, automation, digital, HCPs, healthcare, medical device, sales, VR 0 Comment

Selling amid a global pandemic has changed the face of sales forever. This is nowhere more pronounced than

How medical device sales teams can embrace digital transformation

https://pharmaphorum.com/views-and-analysis/how-medical-device-sales-teams-can-embrace-digital-transformation/

Sales and Marketing/ Views & Analysis/ Views and analysis

Coaching Consistency

mike.hammerton@pharmaphorum.com 60 Seconds, pharma, sales, sales coaching, Sales reps 0 Comment

Leading tennis players train two to three hours a day to prepare for tournaments and have daily coaching

Coaching Consistency

https://pharmaphorum.com/sales-marketing/coaching-consistency-60-seconds/

News/ News/ R&D

The Bloc hires Stuart Goldstein as COO

Catherine Longworth comms, digital agency, sales, The Bloc 0 Comment

Stuart Goldstein has been hired as the chief operating officer at New-York-based healthcare creative agency The Bloc. In

The Bloc hires Stuart Goldstein as COO

https://pharmaphorum.com/news/the-bloc-hires-stuart-goldstein-as-coo/

Podcast/ Sales and Marketing/ Video/ Views & Analysis/ Views and analysis

Pharma’s post-COVID prospects: the pharmaphorum podcast

Dominic Tyer Accenture, Pharma Sales, podcast, sales 0 Comment

In this latest podcast, pharmaphorum spoke to Andrew Meade, life sciences lead UK and Ireland at Accenture, about

Pharma’s post-COVID prospects: the pharmaphorum podcast

https://pharmaphorum.com/sales-marketing/pharma-covid-prospects-podcast/

Digital/ Sales and Marketing/ Views & Analysis/ Views & Analysis/ Views and analysis

Key insights for a successful first-time product launch

mike.hammerton@pharmaphorum.com Biotech, commercial content, content creation, data, emerging pharma, HCP engagement, launch, sales, small pharma, Veeva 0 Comment

Pre-commercial & Emerging pharma companies may not think they have the resources to match the launch strategies of

Key insights for a successful first-time product launch

https://pharmaphorum.com/sales-marketing/key-insights-for-a-successful-first-time-product-launch/

News/ News/ Sales and Marketing

Bobbitt promoted to strategy director role at The Bloc

Richard Staines comms, sales, The Bloc 0 Comment

Antoinette Bobbitt has been promoted to executive vice president, strategy director at independent US creative agency, The Bloc.

Bobbitt promoted to strategy director role at The Bloc

https://pharmaphorum.com/news/bobbitt-promoted-to-strategy-director-role-at-the-bloc/

Deep Dive/ Market Access/ Views & Analysis/ Views and analysis

Deep Dive: Market Access

mike.hammerton@pharmaphorum.com Boehringer Ingelheim, Brexit, Deep Dive, digital health, HTA, market access, NICE, patient centricity, patient engagement, sales 0 Comment

It’s fair to say this is the most interesting time ever for market access. Not only has COVID

Deep Dive: Market Access

https://pharmaphorum.com/views-analysis-market-access/deep-dive-market-access-2021/

Pharma sales rep talking to a GP over video conferencing

Sales and Marketing/ Views & Analysis/ Views and analysis

What comes next: digital transformation in B2B life sciences sales

Catherine Longworth remote engagement, sales 0 Comment

As the contours of a post-pandemic world begin to take shape, those working B2B sales in the life

What comes next: digital transformation in B2B life sciences sales

https://pharmaphorum.com/sales-marketing/what-comes-next-digital-transformation-in-b2b-life-sciences-sales/

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