Sales & Marketing The hidden benefits of Chat LLMs on publisher sites As AI chat interfaces become the first point of interaction for HCP queries, a new kind of inventory is emerging.
Views & Analysis "Fake news" and credibility in medical publishing Natalie Yeadon looks at how the industry can help healthcare professionals, patients, and their families combat false and misleading scientific information.
News Novo sues Lilly over 'misleading' GLP-1 ad campaigning The rivalry between Novo Nordisk and Eli Lilly in the GLP-1 market has spilled over into the courts in the US, with claims of misleading advertising.
Digital Sponsored Discover a new era of healthcare panel engagement: Grounded ... A new webinar from Konovo will address some of the critical topics impacting today’s healthcare market research industry.
