pricing strategy

Debates & Insight
Paid medicine. Cost of treatment. Isolated 3D image
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Pricing and Market Access Outlook 2018

This year’s edition of Pricing and Market Access Outlook, our first as IQVIA, identifies a trend towards models that reward value and outcomes.

Views & Analysis
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Keeping ahead of the curve

Jon Williams, President of Evidera, is well-placed to offer his views on the issues impacting access to therapies.