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Views & Analysis

Pharma improves HCP engagement during COVID-19 – report

Pharma companies have improved how they engage with healthcare providers as a result of COVID-19, according to a new survey of HCPs.

Views & Analysis

What HCPs think about pharma

For a long time, I have been observing how healthcare professionals (HCPs) are talking about the pharmaceutical industry – including their conversations about how the pharmaceutical industr

News

Incyte blocks US launch of Sun Pharma's alopecia drug

A US district court has granted an injunction sought by Incyte on the launch of Sun Pharma's recently approved Leqselvi for alopecia areata.

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Sales & Marketing

Global reach, personal touch: Mastering customer engagement ...

In today's interconnected pharma market, the ability to scale engagement across borders is essential for survival and growth.

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