The pharmaphorum podcast’s first episode of 2019 features Professor Brian D Smith on what makes a modern, and successful, medical marketing team. He spoke to
As long as pharma companies could afford an army of reps to get their advertising messaging directly to HCPs, healthcare marketing and advertising was largely immune to the habit of ad-skipping.
Connecting with patients has become a central plank in the pharma marketing playbook, but should companies be looking for a wider view when looking for insights to inform their branding?