pharma branding

Sales & Marketing

The B2C prescription: Marketing lessons for B2B pharma compa...

B2B is often seen to lag behind B2C in marketing, and nowhere is that more true than in the pharmaceuticals industry.

News

Pharma’s rep soars on back of COVID-19, says FutureBrand

The perception of pharma and medical product companies has surged forward since the start of the COVID-19 pandemic, but they still lie mostly outside the top-rated firms in the

Sales & Marketing

Business concept, male hand putting missing piece of jigsaw puzzle with copy space

Pharma brand strategy: Transforming lives with rich insight

The mighty power of true insight lays in its ability to turn data into a brand strategy that will transform lives, spark innovation and lead to better return on investment.

Views & Analysis

The value of live video to pharma

From humanising a brand and generating trust to providing meaningful interactions with private professional communities, live video offers many benefits to pharma companies.

Views & Analysis

confusion patients marketing branding 600

What does your pharma brand mean to patients?

Pharma companies can differentiate themselves and win support if they take actions that patients find informative.

The B2C prescription: Marketing lessons for B2B pharma compa...

Pharma’s rep soars on back of COVID-19, says FutureBrand

Pharma brand strategy: Transforming lives with rich insight

The value of live video to pharma

What does your pharma brand mean to patients?

FDA chooses flu vaccine strains despite cancelled meeting

Health Trends 2025: Reimagining What's Possible

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--Future of Generics
--Frontiers Health 2022
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--Behavioural Science
--ASCO 2019 Live coverage
--AI in Pharma Marketing
--ASCO 2019 and the future of oncology
-Startups
--Views & Analysis
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-Top pharmaceutical companies
--Bristol-Myers Squibb
--Teva
--Roche
--Pfizer
--Novo Nordisk
--Novartis
--Merck Inc
--GlaxoSmithKline
--Gilead
--AstraZeneca
--AbbVie
-Top pharmaceutical companies
--Merck Inc
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--Merck Inc
--Teva
--Roche
--Pfizer
--Novo Nordisk
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--GlaxoSmithKline
--Bristol-Myers Squibb
--AstraZeneca
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