Sales & Marketing Pharma is marketing to the wrong mind On the benefits of instinctive marketing, over either rational or emotional.
Views & Analysis The patient segmentation model Dividing patients into groups based on how they behave towards their condition aids understanding.
News Hengrui gets world-first okay for platelet drug hetrombopag Hengrui's oral TPO agonist, hetrombopag, is the first in the class to be approved for thrombocytopenia caused by chemotherapy for solid tumours.
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