Sales & Marketing Pharma is marketing to the wrong mind On the benefits of instinctive marketing, over either rational or emotional.
Views & Analysis The patient segmentation model Dividing patients into groups based on how they behave towards their condition aids understanding.
News Astellas pays $285m for Audax cancer drug, and other deals Astellas takes an option on a cancer immunotherapy developed by Audax for up to $1.34bn, with Gilead and Teva also adding to their pipelines.
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