non-adherence

Patients
blister packets of pills

The problem of clinical non-adherence

Greater adherence to evidence-based prescribing guidelines for beta blockers represents a clear opportunity to improve patient outcomes.

Views & Analysis
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Non-adherence: pharma’s final financial frontier

No other industry would tolerate avoidable annual losses of $637 billion, but that’s exactly what pharma is doing by not investing in adherence. Now is the time to start recovering that revenue.