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medical affairs professionals

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Market Access

Bridging research and clinical guidelines

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Bridging research and clinical guidelines – interactive stra...

Medical affairs is evolving. Understanding how to harness real-world data and digital insights is essential.

Views & Analysis

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Medical affairs: learning to change behaviour?

Research points to the need for greater engagement with behavioural science among medical affairs professionals.

Views & Analysis

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Medical affairs: leading a transformation in medicines

Medical Affairs is leading the change towards a more patient and customer-centric, data driven industry.

Editor's Picks

US pharma tariffs of up to 100% finalised by Trump

Lilly bags FDA okay for Wegovy pill rival orforglipron

Eli Lilly makes $7.8bn takeover play for Centessa

Blackstone closes record $6.3bn life sciences fund

One in four diabetics has undiagnosed heart failure; study

News

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Pulmonary fibrosis drug developer Avalyn files IPO

Avalyn Pharma hops on the IPO train, filing to list on the Nasdaq and raise funds for late-stage trials of its inhaled pulmonary fibrosis therapies.

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Sales & Marketing

Using AI-driven synthetic personas to take your insights further

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Using AI-driven synthetic personas to take your insights fur...

As AI continues to reshape the healthcare landscape, pharma teams are beginning to leverage synthetic personas.

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The rights of trademark owners are acknowledged. Website and content copyright © 2009-2026, pharmaphorum media limited or its licensors; all rights reserved. pharmaphorum – an EVERSANA company