live marketing

Sales & Marketing

video streaming and multimedia online player illustration

The future is LIVE marketing – and that matters more than ev...

Welcome to 2025, world. Think about it: at this same time, just five short years ago, we were in for the ride of our lives, weren’t we?

Patients

pharmaphorum podcast Episode 234, Amy Bucher, Lirio

Delivering the right behavioural ingredients for the moment,...

Lirio's Dr Amy Bucher discusses the risks of the declining trust in healthcare institutions from a behavioural science perspective.

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Sales & Marketing

Physicians walking and using tablet devices

How to meet your physicians where they are online

A pharma company’s core mission is to improve patient outcomes. This hinges on effectively influencing HCP clinical behaviour and driving disease education.

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