IQVIA

Sales & Marketing

Executing established pharma brand strategy: Key considerati...

As blockbuster drug patents edge closer to expiry, pharma companies must rethink how they invest in, support, and scale established brands

News

patients in a doctor's surgery at the registration desk

Europe's share of clinical trials falling, with China rising

The proportion of commercially sponsored clinical trials run in Europe almost halved over the last 10 years and is now trailing China, whose share has doubled in the same period.

Digital

pharmaphorum podcast Episode 149a, young lady listening to headphones on a train while looking out the window

Structuring the unstructured: Deterministic AI and white box...

Speed and safety in drug development and discovery represent some of the biggest challenges and opportunities facing life sciences companies today.

R&D

Global medicines and the future outlook

In a conversation held earlier in the year as the four-year anniversary of the pandemic approached, the pharmaphorum podcast had as guest Murray Aitken, executive director of the

Digital

How natural language processing can make a difference in pha...

Everyone’s talking about AI these days and it can be easy to get lost in the whirlwind of terms, like machine learning, generative AI, large language models, and natural language processing

R&D