intercontinental markets

Market Access

Cultural intelligence is key in the global pharma landscape

When I started my job as the head of intercontinental markets at Bristol Myers Squibb in February, I was prepared for a steep learning curve.

News

Sentynl gets first FDA approval for rare disease Menkes

Children with a devastating, rare disorder of copper metabolism, called Menkes disease, now have an FDA-approved treatment for the first time.

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Sales & Marketing

Physicians walking and using tablet devices

How to meet your physicians where they are online

A pharma company’s core mission is to improve patient outcomes. This hinges on effectively influencing HCP clinical behaviour and driving disease education.

intercontinental markets

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