App-focussed KOLs
The class of KOL you should be engaging
HCP
Piecing Together the KOL Puzzle
Creating a complete picture of your KOLs
How healthcare professionals engage NICE online
NICE is reaching out and engaging more via social media.
Fifteen uses for Botox you never knew doctors talked about
Other possible benefits include pain and depression.
What doctors say about changes to the Cancer Drugs Fund
Assessing HCPs’ social media comments about the new approach to cancer drug funding.
Fighting diminishing HCP access
Predictive sales analytics can help pharma reps make limited time with healthcare professionals count.
What doctors say about Theresa May’s reappointment of Jeremy Hunt
Reactions of healthcare professionals to Jeremy Hunt staying as Health Secretary.