Digital From fragmented to focused: Transforming field engagement wi... The promise of agentic AI extends beyond operational efficiency, freeing field teams from administrative burdens and empowering them.
Sales & Marketing Sponsored 5 strategies to retain top talent The pharma sales industry is in the midst of rapid transformation, fuelled by digital disruption and dynamic market forces.
Sales & Marketing The Omni Advantage: A concise roadmap for change, for the pe... The book launch for pharma industry veteran and award-winning businesswoman Merhnaz Campbell’s The Omni Advantage: Accelerating the Behavioural Change with Omnichannel in Pharma Sales E
R&D AI in clinical development & ‘white space’, with Andrew McKi... Andrew McKinnon, senior vice president and executive general manager at Medable, discussesleveraging AI to transform & accelerate clinical development
Sales & Marketing Sponsored Using AI-driven synthetic personas to take your insights fur... As AI continues to reshape the healthcare landscape, pharma teams are beginning to leverage synthetic personas.