Ahead of the 2019 eyeforpharma Barcelona conference, we asked speaker and awards judge Heather Moses – head of medical affairs at Roche – what she is looking for in winning patient init
As part of pharmaphorum’s ‘eye-on-innovation’ interview series, Paul Tunnah speaks to Bayer’s Chief Marketing Officer Pharmaceuticals, Sebastian Guth, on his views on how the synergy of pharma
Andrew McConaghie picks out three eye-catching ideas around pharma’s work with digital and tech innovation discussed at this week’s eyeforpharma conference in Barcelona.
