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Start-ups and tech giants are the future of pharma marketing

We are living in a revolutionary time of scientific change and innovation in pharma marketing – and the opportunities are tremendous.

News

Apple gets FDA okay to use AFib tool in clinical trials

The atrial fibrillation (AFib) detection feature on Apple Watch devices has become the first digital health technology to be qualified under a programme recently introduce

Digital

Fixing clinical trial data management

It’s 2024, and in most clinical trials, data is still being moved from the EHR to the EDC manually – with employees reading data from one screen and typing it onto another.

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--Teva
--Roche
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