disease state awareness campaigns

Sales & Marketing

Advertising before approval - Navigating pharma marketing

Disease state awareness (also known as “unbranded”) advertising campaigns have existed in the pharmaceutical media landscape for over a decade now.

News

JPM: AbbVie pays $650m upfront for RemeGen cancer drug

AbbVie joins the ranks of companies developing cancer drugs that target both PD-1 and VEGF, via a $5.6bn licensing deal with China's RemeGen.

/themes/custom/pharmaphorum_theme/library/img/article-label-image/ondemand.png

Sales & Marketing

Physicians walking and using tablet devices

How to meet your physicians where they are online

A pharma company’s core mission is to improve patient outcomes. This hinges on effectively influencing HCP clinical behaviour and driving disease education.

disease state awareness campaigns

Editor's Picks