Digital

Views & Analysis

Social Media Social Networking Technology Connection Concept

Manage Twitter for success at medical congresses

Silja Chouquet examines the Twitter noise at pharma meetings and offers pointers to keep KOLs engaged while avoiding the attention of worthless click-farm accounts.

Articles

How industry should improve beyond-the-pill-programmes

Patient support programmes that extend beyond the prescription are increasingly important, with neurologists among the most experienced in such services.

Articles

Hands of unrecognizable doctor writing on a computer. Wooden desk background.

Use digital to maximise value of sales meetings

Doctors are becoming increasingly tech-savvy, but still want face-to-face interactions with reps.

Views & Analysis

Social Network Social Media People Meeting Communication Concept

Promoted tweets negatively impacting medical conferences

In its bid to satisfy investors with returns on paid advertising, Twitter is damaging genuine engagement, while pharma's buying power is quoshing the opportunity for balanced conversations, say

Views & Analysis

Pharma gets social: did digital opinion leaders shape NICE g...

Digital Opinion Leaders as activists in healthcare decision making.

Manage Twitter for success at medical congresses

How industry should improve beyond-the-pill-programmes

Use digital to maximise value of sales meetings

Promoted tweets negatively impacting medical conferences

Pharma gets social: did digital opinion leaders shape NICE g...

Australia starts probe into AI infiltration of Medicare

Discover a new era of healthcare panel engagement: Grounded ...

Digital

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