Engaging, strategic, customer-centric communication is important in any industry, and no industry has been unaffected by the changing world of digital communication.
The digital revolution generated by the pandemic fractured lines of connection and severed the life-blood of being able to meet with clinicians for sales teams and MSLs.
The pandemic has given us a surge of opportunities to take fresh looks at how we live, work and play with huge changes of pace and direction being funnelled through technology.