The PM Society Digital Awards have cemented their place as an unmissable highlight on the healthcare marketing calendar and 2024 will mark the 15th anniversary of the awards.
In an era where digital transformation is not just a choice, but a necessity, pharmaceutical companies are quickly adapting to meet the needs of their healthcare providers and patients.
From April 2020 to August 2021, the healthcare solutions company Indegene looked at approximately 7.9 million emails sent by prescription drug companies across 15 different email campaigns.
Engaging, strategic, customer-centric communication is important in any industry, and no industry has been unaffected by the changing world of digital communication.