Customer Relationship Management

News

EVERSANA joins with Veeva in push to 'pharmatise AI'

EVERSANA has joined the growing roster of companies partnering with Veeva on the development of GenAI applications for the life sciences industry.

Sales & Marketing

Minutes to answers: Compliant chat builds more meaningful HC...

As therapies become more complex, field reps and doctors are finding new ways to create purposeful interactions in the time of need.

Sales & Marketing

The digital skills you need for customer centric sales

Over the last few years, the bar for the level of expectation for customer experiences has risen exponentially.

Views & Analysis

Better customer engagement: Is your data letting you down?

The pressure is on for better quality, more granular customer data.

Articles

Use data science to anticipate customer requirements

Pharma is using cloud-based customer relationship management systems to gather vast amounts of data from diverse sources.

EVERSANA joins with Veeva in push to 'pharmatise AI'

Minutes to answers: Compliant chat builds more meaningful HC...

The digital skills you need for customer centric sales

Better customer engagement: Is your data letting you down?

Use data science to anticipate customer requirements

J&J says two drugs are better than one in pretreated myeloma

The value of a partner, globally and locally

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--Bristol-Myers Squibb
--Teva
--Roche
--Pfizer
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Customer Relationship Management

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