Customer Relationship Management

Sales & Marketing

Minutes to answers: Compliant chat builds more meaningful HC...

As therapies become more complex, field reps and doctors are finding new ways to create purposeful interactions in the time of need.

Sales & Marketing

The digital skills you need for customer centric sales

Over the last few years, the bar for the level of expectation for customer experiences has risen exponentially.

Views & Analysis

Better customer engagement: Is your data letting you down?

The pressure is on for better quality, more granular customer data.

Articles

Use data science to anticipate customer requirements

Pharma is using cloud-based customer relationship management systems to gather vast amounts of data from diverse sources.

Minutes to answers: Compliant chat builds more meaningful HC...

The digital skills you need for customer centric sales

Better customer engagement: Is your data letting you down?

Use data science to anticipate customer requirements

PBM reform dropped in Congress' funding package

The AI effect in pharma commercial strategy: From data to re...

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--Future of Generics
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--ASCO 2019 and the future of oncology
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--Bristol-Myers Squibb
--Teva
--Roche
--Pfizer
--Novo Nordisk
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--Merck Inc
--GlaxoSmithKline
--Gilead
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Customer Relationship Management

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