News EVERSANA joins with Veeva in push to 'pharmatise AI' EVERSANA has joined the growing roster of companies partnering with Veeva on the development of GenAI applications for the life sciences industry.
Sales & Marketing Minutes to answers: Compliant chat builds more meaningful HC... As therapies become more complex, field reps and doctors are finding new ways to create purposeful interactions in the time of need.
Sales & Marketing The digital skills you need for customer centric sales Over the last few years, the bar for the level of expectation for customer experiences has risen exponentially.
Views & Analysis Better customer engagement: Is your data letting you down? The pressure is on for better quality, more granular customer data.
Articles Use data science to anticipate customer requirements Pharma is using cloud-based customer relationship management systems to gather vast amounts of data from diverse sources.
News J&J says two drugs are better than one in pretreated myeloma Combining Johnson & Johnson's multiple myeloma therapies Talvey and Tecvayli shows promise in a hard-to-treat form of multiple myeloma.
Market Access The value of a partner, globally and locally A new podcast looks at recent trends related to drug approvals, as well as challenges and opportunities both small and large pharma companies face