Customer Relationship Management

News

EVERSANA has joined the growing roster of companies partnering with Veeva on the development of GenAI applications for the life sciences industry.

Sales & Marketing

As therapies become more complex, field reps and doctors are finding new ways to create purposeful interactions in the time of need.

Sales & Marketing

Over the last few years, the bar for the level of expectation for customer experiences has risen exponentially.

Views & Analysis

The pressure is on for better quality, more granular customer data.

Articles

Pharma is using cloud-based customer relationship management systems to gather vast amounts of data from diverse sources.