Sales & Marketing The digital skills you need for customer centric sales Over the last few years, the bar for the level of expectation for customer experiences has risen exponentially.
Views & Analysis Better customer engagement: Is your data letting you down? The pressure is on for better quality, more granular customer data.
Articles Use data science to anticipate customer requirements Pharma is using cloud-based customer relationship management systems to gather vast amounts of data from diverse sources.
News Akebia joins GSK in US market for oral CKD anaemia drugs The FDA has approved Akebia Therapeutics’ vadadustat as a treatment for anaemia caused by chronic kidney disease (CKD) in dialysis patients, becoming the first rival to GS
Digital Sponsored Innovation as Strategy: Enabling life sciences of the future Explore “Innovation as Strategy” framework, providing a guide for employing innovative strategies in life sciences.