Sales & Marketing The B2C prescription: Marketing lessons for B2B pharma compa... B2B is often seen to lag behind B2C in marketing, and nowhere is that more true than in the pharmaceuticals industry.
News GSK's Walmsley could sell off sports products - reports GlaxoSmithKline’s new CEO Emma Walmsley is set to outline her vision for the company alongside half-year results next month – but reports suggest that she may shake up the consumer products
News Iambic prices its IPO, seeking to raise up to $160m AI-powered drug discovery company Iambic Therapeutics has announced the terms of its Nasdaq IPO, pitching at a valuation of more than $800m.
Digital Sponsored Discover a new era of healthcare panel engagement: Grounded ... A new webinar from Konovo will address some of the critical topics impacting today’s healthcare market research industry.