consumer products

Sales & Marketing

The B2C prescription: Marketing lessons for B2B pharma compa...

B2B is often seen to lag behind B2C in marketing, and nowhere is that more true than in the pharmaceuticals industry.

News

GSK's Walmsley could sell off sports products - reports

GlaxoSmithKline’s new CEO Emma Walmsley is set to outline her vision for the company alongside half-year results next month – but reports suggest that she may shake up the consumer products

News

Novo sues Lilly over 'misleading' GLP-1 ad campaigning

The rivalry between Novo Nordisk and Eli Lilly in the GLP-1 market has spilled over into the courts in the US, with claims of misleading advertising.

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Digital

Discover a new era of healthcare panel engagement: Grounded ...

A new webinar from Konovo will address some of the critical topics impacting today’s healthcare market research industry.

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