Sales & Marketing The B2C prescription: Marketing lessons for B2B pharma compa... B2B is often seen to lag behind B2C in marketing, and nowhere is that more true than in the pharmaceuticals industry.
News GSK's Walmsley could sell off sports products - reports GlaxoSmithKline’s new CEO Emma Walmsley is set to outline her vision for the company alongside half-year results next month – but reports suggest that she may shake up the consumer products
News Neurogene drops high-dose arm in Rett study after death The patient affected by a serious adverse event in Neurogene's clinical trial of Rett syndrome gene therapy has now died
Sales & Marketing Coming soon: The Life Sciences Industry Report 2025 – insigh... Prepare for 2025 with pharmaphorum’s Life Sciences Report, featuring expert insights on AI in drug development, gene therapy, and top industry trends