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Views & Analysis

AI, big data and real world evidence – the challenges and op...

Real-world evidence (RWE) is emerging as an important area of research to reveal, in real time, new insights and innovations in medicine.

News

UK data hub to apply AI to health records for COVID-19 and r...

Health Data Research UK’s respiratory hub BREATHE is set to use artificial intelligence (AI) to unlock real-world insights from electronic health records (EHRs) as part of a new partnership

News

NHS "isn't delivering equitable care for rare diseases"

A Genetic Alliance UK report claims the NHS is failing to meet the needs of many of the 3.5 million people in the country who live with rare diseases.

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Sales & Marketing

Using AI-driven synthetic personas to take your insights fur...

As AI continues to reshape the healthcare landscape, pharma teams are beginning to leverage synthetic personas.

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