brand awareness

Sales & Marketing

It's more important than ever that pharma marketers tell their stories clearly and creatively, with a focus on educating customers.

Sales & Marketing

Paid media helps to extend content and messaging and reach HCPs where they are already active.

News

Servier has made a takeover offer for Day One and its fast-growing glioma therapy Ojemda, as it pitches to drive sales above €10bn by 2030.

Sales & Marketing

As AI continues to reshape the healthcare landscape, pharma teams are beginning to leverage synthetic personas.