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brand awareness

Patients

Pharmacist with patient and prescription

From access to advocacy: Turning patients into brand champio...

Done right, DTP is not just filling scripts. It is building loyalty that turns satisfied patients into lifelong advocates.

Sales & Marketing

A variety of pills spilled onto a white surface

Pharma and wellness brands play the same game, but with diff...

It's more important than ever that pharma marketers tell their stories clearly and creatively, with a focus on educating customers.

Sales & Marketing

Bright lightbulb ideas in pharma marketing

Closing the digital gap: Paid media’s essential role in omni...

Paid media helps to extend content and messaging and reach HCPs where they are already active.

Editor's Picks

CHMP backs Lilly's oral GLP-1 Foundayo for EU approval

RevMed nears EU okay for pancreatic cancer drug Rasonque

Roche adds another obesity drug with $1.16bn Rona deal

MHRA lays out its thinking on AI and medicines regulation

GSK planning 1,200 job cuts in Belgium, says paper

News

Five AI tools to spot prostate cancer backed for NHS use

Five AI tools to spot prostate cancer backed for NHS use

NICE has backed temporary NHS use of five AI tools that can help detect prostate cancer on MRI scans, while more evidence on their value is gathered.

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Digital

Discover a new era of healthcare panel engagement

Sponsored

Discover a new era of healthcare panel engagement: Grounded ...

A new webinar from Konovo will address some of the critical topics impacting today’s healthcare market research industry.

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The rights of trademark owners are acknowledged. Website and content copyright © 2009-2026, pharmaphorum media limited or its licensors; all rights reserved. pharmaphorum – an EVERSANA company

The rights of trademark owners are acknowledged. Website and content copyright © 2009-2026, pharmaphorum media limited or its licensors; all rights reserved. pharmaphorum – an EVERSANA company