behavioural science | pharmaphorum

Friday 22 November 2024

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behavioural science

Sales & Marketing

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Adherence – Don’t Remind Me!

The benefits of adherent patients are no secret: better outcomes, a more stable treatment pathway and of course better revenues for pharma are all possible.

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Sales & Marketing

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Sponsored

Metrics to meaning: demonstrating the value of medical commu...

Overview Medical affairs and publications teams are under increasing pressure to demonstrate effectively the success of the medical communications activities they undertake.

Views & Analysis

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The art of storytelling in clinical data communication − wha...

What can we learn from Batman and the Joker, the greatest hero/villain pairing of all time?

Views & Analysis

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Medical affairs: learning to change behaviour?

Research points to the need for greater engagement with behavioural science among medical affairs professionals.

Views & Analysis

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Harnessing behavioural science for smart communications

Behavioural science can be applied to inform and improve outcomes all round.

Views & Analysis

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New research: can pharma get healthy rewards for good behavi...

Research shows industry needs to see more evidence of success for wider adoption.