This year has seen a rapid rise in the demand for Ozempic due to it being popularised by celebrity endorsements online, leading to a shortage of product.
It may not be as straightforward as it is in the realms of fast fashion or tourism, but influencer marketing, especially on social media, is still an attractive avenue in the pharma world.
A pharma company’s core mission is to improve patient outcomes. This hinges on effectively influencing HCP clinical behaviour and driving disease education.