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Views & Analysis

From Pokemon Go! to the clinic – could augmented reality rev...

A couple of years ago Pokemon Go! revolutionised mobile gaming with innovative use of augmented reality (AR).

News

NHS "isn't delivering equitable care for rare diseases"

A Genetic Alliance UK report claims the NHS is failing to meet the needs of many of the 3.5 million people in the country who live with rare diseases.

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Sales & Marketing

Using AI-driven synthetic personas to take your insights fur...

As AI continues to reshape the healthcare landscape, pharma teams are beginning to leverage synthetic personas.

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