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Views & Analysis

A couple of years ago Pokemon Go! revolutionised mobile gaming with innovative use of augmented reality (AR).

Oncology

At Reuters Pharma USA this week, Boehringer Ingelheim's Vicky Brown spoke with us about the company's recent approval for Hernexeos in NSCLC.

Sales & Marketing

As AI continues to reshape the healthcare landscape, pharma teams are beginning to leverage synthetic personas.