Views & Analysis

Views & Analysis
How can you win the Pharma digital race

How can you win the Pharma digital race?

When Kay Wesley moved from the world of dot com to work as global digital director at AstraZeneca, she realised that pharma was transforming for digital at a rather different pace.

Views & Analysis
How COVID-19 is changing the sales model

How COVID-19 is changing the sales model

The COVID-19 pandemic means that reps can no longer speak face-to-face with physicians and many HCPs simply don’t have the time to engage with pharma.