New clinical practice guidelines emerge at such a speed that it is all but impossible for primary care physicians to keep up with medical developments. This has concerning implicat
It’s indisputable that one of the keys to growth is understanding what your customers want and delivering it in an exceptional way, but that’s not what is happening in the biopharma industr
As access to healthcare professionals (HCPs) declines, the challenges facing sales representatives continue to increase: less time with HCPs, Sunshine Act restrictions, and integration of p
A pharma company’s core mission is to improve patient outcomes. This hinges on effectively influencing HCP clinical behaviour and driving disease education.