Sales & Marketing Views & Analysis

Views & Analysis

Digital

Deep Dive: Communications 2020

COVID-19 might have forced pharma to finally fully embrace digital comms, but it’s been a steep learning curve and expertise varies across the industry.

Views & Analysis

Hands using mobile payments, Digital marketing. Banking network. Online shopping and icon customer networking connection on virtual screen, Business technology concept

3 ways pharma marketers can draw inspiration from digitally-...

As pharmaceutical marketers prepare their brands for the future, there are a number of important ways they can learn from digitally-native brands.

Views & Analysis

A sea-change for pharma? Pandemic commercial models and laun...

Sarah Rickwood looks at how COVID-19 is changing pharma’s commercial models and launch strategies.

Views & Analysis

How a flock of birds can help solve complex healthcare marke...

Bilal Babar from THE PLANNING SHOP tells us how the movement of birds and Swarm Technology have helped develop multiple market research tools.

Views & Analysis

Behind the scenes of the new ABPI Code of Practice

For over 60 years the ABPI Code of Practice has been key to the UK industry’s self-regulation, and now, as pharma is experiencing its most intense period of change in decades, a new update

Views & Analysis