Sales & Marketing Views & Analysis

Views & Analysis

Putting HCP insights in focus in a distracted world

HCP input is essential to a myriad of decisions that pharma organisations make, from key steps in new drug development to M&A decisions.

Views & Analysis

Could artificial intelligence replace pharma reps?

Whether artificial intelligence (AI) could replace reps entirely was the subject of a discussion at this year’s Veeva’s European Commercial & Medical Summit.

Views & Analysis

2019: the year of the pharma mega-merger

2019 will be remembered as the year of the pharma mega-merger. Richard Staines looks back at a year that changed the landscape of big pharma

Views & Analysis

GSK finds synergies with global marketing strategy

GSK has shifted towards a global marketing model influenced by a Netflix-style approach that aims to match content to the person receiving it.

Views & Analysis

15 pharma trends for 2020

Real world evidence, patient centricity and new digital experiences are among the top 15 trends set to change clinical research and treatment commercialisation in 2020, according to Syneos

Views & Analysis