Views & Analysis

Sales & Marketing
compass struggling to find effective routes

Focussing on pharma’s blind spot

Industry’s free pass to its target audience has been shredded by the pandemic leaving the sales force compass struggling to find effective routes.

Sales & Marketing
Beautiful Asian woman learning yoga pose with female instructor in yoga studio or health club. Sport exercise activity, gymnastics or ballet dancing class, or healthy people lifestyle concept

Practice makes perfect

The seismic shift away from face-to-face meetings caused by the pandemic has given the pharmaceutical industry a fundamental challenge around engaging with clinical staff.