Sales & Marketing Views & Analysis

Views & Analysis

Sales & Marketing

Four ways emerging pharma companies can launch and scale con...

An unexpected benefit of healthcare professional (HCP) engagement going digital in 2020 is that sales teams have more opportunities to spend quality time with doctors.

Sales & Marketing

Twelve simple ways to get ahead of acute stress

Oliver Stohlmann’s Corporate Survival Hacks series draws on his experiences of working in local, regional and global life science communications to offer some little tips for enjoying a big

Sales & Marketing

How can marketing teams and healthcare agencies partner up f...

Creating personalised, compliant content is becoming increasingly important for life science companies as HCPs demand more from their digital content.

Sales & Marketing

Utilising real-time data to improve customer engagement

Oskar Möbert, vice president, OpenData Europe at Veeva Systems, tells us how they are reimagining customer reference data to boost pharma rep productivity, enable more personalised engageme

Sales & Marketing

Stock exchange market concept, businesswoman hand trader press digital tablet with graphs analysis candle line on table in office, diagrams on screen.

Content metrics help generate compelling communication

Companies seek efficiency and speed to market during the content creation process, review and approval cycles, and thus the collective time for content to be approved for d

Sales & Marketing

Don’t be afraid to change

The digital revolution generated by the pandemic fractured lines of connection and severed the life-blood of being able to meet with clinicians for sales teams and MSLs.

Four ways emerging pharma companies can launch and scale con...

Twelve simple ways to get ahead of acute stress

How can marketing teams and healthcare agencies partner up f...

Utilising real-time data to improve customer engagement

Content metrics help generate compelling communication

Don’t be afraid to change

The long-delayed promise of the microbiome, with Sam Possemi...

How to meet your physicians where they are online

Views & Analysis

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