Sales & Marketing Views & Analysis

Views & Analysis

Sales & Marketing

Measuring success in pharma marketing: Does engagement equat...

Is engagement the equivalent of a “digital smile” in pharma marketing, or have we been measuring communications efficacy all wrong?

Sales & Marketing

New Era: New Skills

The world is re-balancing but the pharmaceutical industry’s engagement with HCPs has been tilted on its axis sending time-honoured engagement tactics into disarray.

Sales & Marketing

People communication network concept. Social media.

Disrupted medical conferences: 2022 and beyond

How to make it in the new normal

Sales & Marketing

Headset and customer support equipment at call center ready for actively service . Corporate business help desk and telephone assistance concept .

Disrupted medical conferences: Lessons learnt

The new normal is already here. Get used to it.

White Papers

5 best practices for improving patient engagement

Life science companies invest a significant number of resources to engage physicians and patient advocates.

R&D

3d illustration of molecule model. Science background with molecules and atoms

Investing in biologics excellence

In little over three decades, advances in biotechnology have noticeably disrupted the development landscape of small molecule drugs.

Measuring success in pharma marketing: Does engagement equat...

New Era: New Skills

Disrupted medical conferences: 2022 and beyond

Disrupted medical conferences: Lessons learnt

5 best practices for improving patient engagement

Investing in biologics excellence

CMS aims for broader GLP-1 access via federal programmes

How to meet your physicians where they are online

Views & Analysis

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