Views & Analysis

Sales & Marketing
Pharma’s New Frontier
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Pharma’s New Frontier

MSLs are in prime position to build new structures of engagement as the pharma industry recalibrates after the disruptive force of the pandemic.

Sales & Marketing
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The one sure way to escape bullying

Oliver Stohlmann’s Corporate Survival Hacks series draws on his experiences of working in local, regional and global life science communications to offer some little tips for enjoying a big

Sales & Marketing
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The power of reflection

Oliver Stohlmann’s Corporate Survival Hacks series draws on his experiences of working in local, regional, and global life science communications to offer some little tips for enjoying a bi

Market Access
the big squeeze

The big squeeze?

With NHS England highlighting savings of £1.2 billion on medicines in three years coming from both deals on generics and new innovative treatments, Leela Barham takes stock of what we know