Sales & Marketing Views & Analysis

Views & Analysis

Sales & Marketing

Patient Partnership Index - four years in and still going st...

Patient partnerships have historically been transactional in nature; sums of money donated for hands-off projects or insights and specified services.

Sales & Marketing

Transforming healthcare: Nils Bottler and Paul Tunnah

This podcast was produced in partnership with Angelini Ventures and was originally published on Matthew Holt’s

Sales & Marketing

Demystifying DOLs and their role in the pharma industry

In the pharma industry, key opinion leaders (KOLs) can significantly influence the consumer purchasing decision, as they have invested time and research to be recognised by their peers as e

Sales & Marketing

Business strategy and forecasting team: Ally or adversary?

It’s 2023 and pharma is moving ahead and leaving behind the COVID-19 aftermath.

Sales & Marketing

How technology enables more dynamic brand planning

How new technologies can bring brand planning and strategy development into the digital age.

Sales & Marketing

2023 PM Society Awards – 37 years of creative excellence

On 17th March, the PM Society held its 37th annual awards at the JW Marriott Grosvenor House.

Patient Partnership Index - four years in and still going st...

Transforming healthcare: Nils Bottler and Paul Tunnah

Demystifying DOLs and their role in the pharma industry

Business strategy and forecasting team: Ally or adversary?

How technology enables more dynamic brand planning

2023 PM Society Awards – 37 years of creative excellence

Biotech is back, with Craig Ackerman

Using AI-driven synthetic personas to take your insights fur...

Views & Analysis

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