Sales & Marketing Views & Analysis

Views & Analysis

Sales & Marketing

Ten ways to ‘silent-night’ in peace

Oliver Stohlmann’s Corporate Survival Hacks series draws on his experiences of working in local, regional, and global life science communications to offer some little tips for enjoying a bi

Sales & Marketing

The Pandemic Treaty and the opportunity to end ‘vaccine apar...

Ben Hargreaves discovers why some have referred to the distribution of COVID-19 vaccines and treatments as a form of apartheid.

Sales & Marketing

The evolving role of social media in healthcare

In recent years, social media has evolved into an essential part of pharma operations, for better or worse.

Sales & Marketing

Empowering MSLs to be the kings of Pharma’s New Frontier

The demand for high-calibre, sharply-focussed clinical knowledge and data is increasing as HCPs streamline and recalibrate their engagements with the pharmaceutical sector.

Views & Analysis

A Reuters Pharma conversation with EY: smart reviewing and p...

Harking back to the Reuters Pharma 2022 event, held at the Nice Acropolis convention centre on France’s South Coast back in October, pharmaphorum had a chance to drop by the booth of EY and

Views & Analysis

Elon Musk, pharma, and the future of Twitter

Musk’s arrival at the social platform has raised questions for users, which includes pharma companies who use Twitter for marketing and patients who utilise it to engage with their medical

Ten ways to ‘silent-night’ in peace

The Pandemic Treaty and the opportunity to end ‘vaccine apar...

The evolving role of social media in healthcare

Empowering MSLs to be the kings of Pharma’s New Frontier

A Reuters Pharma conversation with EY: smart reviewing and p...

Elon Musk, pharma, and the future of Twitter

An AI supercomputer and discovering next-gen brain disorder ...

How to meet your physicians where they are online

Views & Analysis

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