If the pandemic taught pharmaceutical suppliers anything, it’s the need to be prepared for spikes in demand, as well as ensure the right drugs get to the right people on time.
Life Sciences companies are embracing Customer Relationship Management (CRM) platforms to streamline operations and drive business growth in an increasingly complex landscape.
A high-stakes court battle is currently being fought in the US, with the government accusing a big pharma company of patent infringement for the first time.
A pharma company’s core mission is to improve patient outcomes. This hinges on effectively influencing HCP clinical behaviour and driving disease education.