Sales & Marketing Views & Analysis

Views & Analysis

Sales & Marketing

Improving patient engagement and drug development through AI...

Although it might seem like AI is the newest and hottest innovation in the industry, medical affairs professionals have been using some form of it for decades

Sales & Marketing

Patient-centricity and HCP engagement: 7 challenges in pharm...

Healthcare professional (HCP) engagement is a term known to everyone who’s trying to win attention in the domain of pharma.

Sales & Marketing

M3 - 10 Data trends white paper download banner

How doctors are interacting with content in 10 data trends

It will come as no surprise to anyone in the healthcare space that doctors today are under an inordinate amount of pressure.

Sales & Marketing

Changing Faces: Agency, consultancy, and investor hires from...

We had a light month for hires in February in the agency, consultancy, and investor worlds. But we did have a few notable job changes cross the wire.

Sales & Marketing

Company Profile: 60 Seconds

60 Seconds challenges and creates a process which "pulls through" coaching training goals, so that, over time, those involved are measurably improved across a range of skills

Sales & Marketing