Sales & Marketing Views & Analysis

Views & Analysis

Sales & Marketing

12 Questions with Ariel Buda-Levin

Ariel Buda-Levin, MSc, is President of Medical Communications across Area23 on Hudson, ProHealth, and Trio, as well as the Commercial Medical Communications Champion at IPG Health Network.

Sales & Marketing

Omnichannel odyssey: Trends redefining marketing in 2024

In today’s world, customers are bombarded with advertisements everywhere they turn. Open any social media platform, and there they are. Check your email inbox, and there are more of them.

Sales & Marketing

Changing Faces: Agency, consultancy, and investor hires from...

Another light month in March on the agency and investor side, but there are a few appointments worth noting.

Sales & Marketing

Sunshine transparency reporting for emerging pharma: Simplif...

Pharmaceutical and medical device manufacturers launching their first product in the US face several complex challenges while preparing for the required collection and reporting of transfer

Sales & Marketing

Behavioural science in biopharma: Convincing backers and phy...

Novel therapies, often with expensive price tags and finite patient populations, require strategic new positioning if they are to have maximum positive impact.

Sales & Marketing

Improving patient engagement and drug development through AI...

Although it might seem like AI is the newest and hottest innovation in the industry, medical affairs professionals have been using some form of it for decades

12 Questions with Ariel Buda-Levin

Omnichannel odyssey: Trends redefining marketing in 2024

Changing Faces: Agency, consultancy, and investor hires from...

Sunshine transparency reporting for emerging pharma: Simplif...

Behavioural science in biopharma: Convincing backers and phy...

Improving patient engagement and drug development through AI...

Andexxa reaches the end of the line in the US

How to meet your physicians where they are online

Views & Analysis

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