Sales & Marketing Views & Analysis

Views & Analysis

Sales & Marketing

Four key strategies for optimising your medical congress str...

Field medical education before launch is linked to greater launch success, improving treatment adoption by up to 50%.

Sales & Marketing

Oskar Möbert and Ian Cornish video interview

Seeking a single source of truth: Standardisation of the dat...

Oskar Mӧbert, Vice President of OpenData at Veeva Systems, spoke with Ian Cornish, Associate Director of Data Platforms at Astellas, about the company’s decision to opt into Veeva’s OpenDat

Sales & Marketing

Go slow to go fast: Setting a content transformation journey...

Pharma marketing is evolving and it’s evolving quickly. How can organisations successfully ride the wave of this transformation?

Sales & Marketing

Unlocking impact and growth at times of demerger

Pharma and medtech companies have undergone unprecedented growth through aggressive M&A over the

Sales & Marketing

Revitalising life sciences hiring: The case for creative rec...

The labour market in the life sciences sector has stabilised, but employers are still finding it challenging to attract the best talent.

Sales & Marketing

Optimising HCP engagement through a data-driven omnichannel ...

To encourage the uptake of complex therapies in clinical practice, brand teams must ensure they use data-driven insights to understand the needs and preferences of healthcare professionals

Four key strategies for optimising your medical congress str...

Seeking a single source of truth: Standardisation of the dat...

Go slow to go fast: Setting a content transformation journey...

Unlocking impact and growth at times of demerger

Revitalising life sciences hiring: The case for creative rec...

Optimising HCP engagement through a data-driven omnichannel ...

ASCO 2026: All about DNA damage response, with Luke Piggot

Discover a new era of healthcare panel engagement: Grounded ...

Views & Analysis

Editor's Picks