Sales & Marketing Views & Analysis

Views & Analysis

Sales & Marketing

How to harmonise global content strategies with local needs ...

Any pharma business operating on a global scale would naturally strive to execute a uniformed content marketing strategy across all markets.

Sales & Marketing

Cannes Lions flags image for a creative review of the event

Creative review: The Cannes Lions trends that pharma needs t...

Pharma creative needs to stand up and be counted.

Sales & Marketing

12 Questions with Dr James Burt

James Burt, CEO of Pharmanovia, is a seasoned leader focused on driving innovation in the value-added medicines (VAMs) space.

Sales & Marketing

Changing Faces: Agency, consultancy, and investor hires from...

With apologies for the lateness, we didn’t want to miss the opportunity to acknowledge the many moves in the pharma agency space in April.

Sales & Marketing

Company Profile: Aktiia

Hypertension is known to be one of the most prevalent chronic health conditions globally.

Sales & Marketing

Power launch excellence with generative AI

As debate about the usefulness and ethics of generative artificial intelligence (AI) continues, the pharmaceutical industry needs to consider the advantages it can offer, especially for inc

How to harmonise global content strategies with local needs ...

Creative review: The Cannes Lions trends that pharma needs t...

12 Questions with Dr James Burt

Changing Faces: Agency, consultancy, and investor hires from...

Company Profile: Aktiia

Power launch excellence with generative AI

AZ claims another win for Imfinzi in frontline liver cancer

Using AI-driven synthetic personas to take your insights fur...

Views & Analysis

Editor's Picks