Sales & Marketing Views & Analysis

Views & Analysis

Sales & Marketing

The next frontier: How to use AI-powered analytics for life ...

Using spreadsheets for data analysis is totally okay, especially if we are talking about standardised small-to-medium datasets.

Sales & Marketing

How data is critical to commercialising drugs for rare disea...

Orphan drugs are designed to treat rare diseases, but “rare” is a relative term.

Sales & Marketing

12 Questions with Caroline Phillips

Caroline Phillips is the Vice President of Medical Affairs at Medscape, with over 25 years of experience in the pharmaceutical industry.

Sales & Marketing

Upscaling your brand strategy: New ways of planning

Traditionally, brand teams have stored plans and important data in static documents like PowerPoint decks or spreadsheets, leading to a variety of version control issues once plans cascaded

Sales & Marketing

Address the impact of trending health information with conve...

When health solutions become suddenly and overwhelmingly popular, there is increased demand on communication channels that impact customer experience and solution access.

Sales & Marketing