Sales & Marketing Views & Analysis

Views & Analysis

Sales & Marketing

HCP marketing’s Pharma 4.0 moment: Leveraging AI for real-ti...

With healthcare marketing becoming more digital than ever, artificial intelligence (AI) for marketers has ceased to be merely a buzzword.

Sales & Marketing

video streaming and multimedia online player illustration

The future is LIVE marketing – and that matters more than ev...

Welcome to 2025, world. Think about it: at this same time, just five short years ago, we were in for the ride of our lives, weren’t we?

Sales & Marketing

The AI edge: Redefining commercial excellence in 2025

Biopharma companies are increasingly turning to artificial intelligence (AI) to enhance customer-focused commercial strategies, driving more tailored engagement and improved operational eff

Sales & Marketing

5 strategies to retain top talent

The pharma sales industry is in the midst of rapid transformation, fuelled by digital disruption and dynamic market forces.

Sales & Marketing

Industry Insights: A Solution Spotlight – EVERSANA COMPLETE ...

In 2020, commercial leadership at EVERSANA, well versed in the transformation of the contract research organisation (CRO) sector, believed that the often slow-to-pivot pharmaceutical indust

Sales & Marketing

A five-step approach for optimising established brands' port...

Established brands represent the majority of portfolios across pharma’s global affiliates that are often neglected, with revenue and profit growth untapped.

HCP marketing’s Pharma 4.0 moment: Leveraging AI for real-ti...

The future is LIVE marketing – and that matters more than ev...

The AI edge: Redefining commercial excellence in 2025

5 strategies to retain top talent

Industry Insights: A Solution Spotlight – EVERSANA COMPLETE ...

A five-step approach for optimising established brands' port...

ASCO 2026: All about DNA damage response, with Luke Piggot

Discover a new era of healthcare panel engagement: Grounded ...

Views & Analysis

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