Sales & Marketing Views & Analysis

Views & Analysis

Sales & Marketing

Changing Faces – Pharma and biotech hires – August and Septe...

It’s been a busy couple of months in the world of pharma hires as Merck KGaA and GSK both made some big changes at the top.

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Sales & Marketing

Physicians walking and using tablet devices

How to meet your physicians where they are online

A pharma company’s core mission is to improve patient outcomes. This hinges on effectively influencing HCP clinical behaviour and driving disease education.

Sales & Marketing

pharmaphorum podcast Episode 212, Bayer and Veeva

Collaborating on a connected platform journey, with Alexande...

pharmaphorum speaks with Bayer's Alexander Alex and Veeva's Florian Schnappauf about Bayer's recent migration to the connected Vault CRM platform.

Sales & Marketing

Healthcare marketing needs a refresh: AI, real-time pipeline...

Brands tend to suffer from old-fashioned workflows and struggle to keep up with innovative methods of marketing and advertising: it's time to refresh.

Sales & Marketing