Views & Analysis

Debates & Insight
"The future ain’t what it used to be"
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"The future ain’t what it used to be"

Preparation is key to creating and maintaining a strong drugs pipeline. However, the statistics demonstrate that successful product commercialisation strategies are not always implemented.

Debates & Insight
How pharma Tweetchats can drive healthcare innovation
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How pharma Tweetchats can drive healthcare innovation

During the course of 2013 Boehringer Ingelheim explored the use of multi-way communication on Twitter, via Tweetchats, as a means to better understand disease area issues and directly connect w

Debates & Insight
Doctor networks: The rules of engagement for pharma
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Doctor networks: The rules of engagement for pharma

As online doctor networks have grown they have also developed their own rules around how members interact, what sort of information they are looking for and how they like to engage, meaning pha

Debates & Insight
The Healthcare Meetings Forum 2013
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The Healthcare Meetings Forum 2013

Healthcare meetings are experiencing a time of change, as new compliance regulations, the rise of digital and the flexing needs of healthcare providers force adaptation.