Sales & Marketing Views & Analysis

Views & Analysis

Sales & Marketing

Doctor holding hands for comforting and care patient

Designing behavioural science-based patient support programm...

We all exhibit behaviours that are, at times, irrational, and this presents a major challenge for pharmaceutical companies that are developing patient support programmes.

Views & Analysis

Brexit and beyond: the challenges ahead for pharma

Brexit, and the political fallout from approving any deal, will continue to dominate British politics in 2019. It will shape some of the biggest decisions the UK has made since 1945.

Views & Analysis

Medical marketing and Health care business analysis report. Medical marketing concept.

The constants of pharma marketing

Veteran marketer Neal Wolff’s career has taken him from big pharma to US-based biotech Nevakar.

Views & Analysis

The end of siloed healthcare

For the past eight years Syneos Health has been issuing annual healthcare trends forecasts, usually separated into Communications and Commercial, but this year a changing industry convinced

Views & Analysis

2018 in review: Humira biosimilars arrive in Europe

The emergence this year of Humira biosimilars in Europe followed a period of sustained momentum around the cheaper versions of biologic drugs.

Views & Analysis

Man using digital tablet computer, casual ordinary adult caucasian man with wireless gadget browsing internet, multilayered double exposure image, selective focus with very shallow depth of field.

Disrupt or be disrupted, experts warn pharma

Pharma is playing catch-up with digital technology – but in this age of big data and AI, there are benefits to adopting it to help engage with clients.

Designing behavioural science-based patient support programm...

Brexit and beyond: the challenges ahead for pharma

The constants of pharma marketing

The end of siloed healthcare

2018 in review: Humira biosimilars arrive in Europe

Disrupt or be disrupted, experts warn pharma

Merck rare tumour drug Ezmekly backed for NHS use

Discover a new era of healthcare panel engagement: Grounded ...

Views & Analysis

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