Getting the most out of technology for multichannel marketing

While every pharma company recognises the potential of multichannel marketing to optimize its engagement with prescribers, many are yet to implement it to maximum potential. IMS Health explains how a process of 'automate, learn and adapt' can help accelerate this progress.

The potential for multichannel marketing to deliver increased efficiency for pharma in prescriber engagement has been well documented. However, it is only now that the right technological solutions are in place to enable the type of rapid learning process that can move multichannel programs from being theoretically good to being practically efficient, with less time spent on analysis and more engaging customers.

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