Views & Analysis

Debates & Insight
Is pharma brand marketing dead?
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Is pharma brand marketing dead?

This comprehensive supplement brings together a series of articles, insights and discussions produced by Kantar Health in order to help stimulate debate and fresh thinking about the future of p

Debates & Insight
"The future ain’t what it used to be"
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"The future ain’t what it used to be"

Preparation is key to creating and maintaining a strong drugs pipeline. However, the statistics demonstrate that successful product commercialisation strategies are not always implemented.

Debates & Insight
How pharma Tweetchats can drive healthcare innovation
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How pharma Tweetchats can drive healthcare innovation

During the course of 2013 Boehringer Ingelheim explored the use of multi-way communication on Twitter, via Tweetchats, as a means to better understand disease area issues and directly connect w