Planning, Executing, and Monitoring: The Three Pillars of an...

No longer are physicians the sole concern for the life sciences’ sales and marketing function.

Transforming compliance with technology

Understanding what works: A case study measuring return on i...

In today’s healthcare environment, where we see increasingly complex stakeholder needs and decreased direct access to HCPs and payers, the use of digital marketing activities pres

Optimising patient outcomes through physician education

Physician education is undergoing a massive change as the volume of advances in therapies and practices increases and the use of digital channels facilitates new forms of scientific exchange.&n

Is pharma brand marketing dead?

This comprehensive supplement brings together a series of articles, insights and discussions produced by Kantar Health in order to help stimulate debate and fresh thinking about the future of p

How do doctors want to engage with pharma on new products?

With more than 80 per cent of European doctors saying they want to stay abreast of new developments about pharmaceutical products, it is important to understand how they wish to receive this in