Sales & Marketing News | pharmaphorum

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Pharma wants to use AI for digital engagement with healthcare professionals and patients, but most feel unprepared to forge ahead, says survey.

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MSD could soon enter the US market for drugs used to protect infants from RSV infections, setting up a rivalry with AstraZeneca/Sanofi's Beyfortus.

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RFK Jr has removed all 17 members of the CDC's vaccine advisory committee in a move that some fear could lead to restrictions on immunisation access.

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George Medicines' Widaplik can address key challenges in current hypertension treatment, according to the UK drugmaker's CEO.

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As an FDA decision nears from a rival MSD drug, Sanofi is speeding up the rollout of RSV antibody Beyfortus to get ahead of this year's season.

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In another sign of recovery in digital health investing, Omada Health has priced an IPO that could value the company at more than $1.1 billion.