Deep Dive on Sales & Marketing

Deep Dive

Sales & Marketing

Translating EU presence to US market success

Companies looking to replicate a drug’s EU market success in the US will face significant hurdles unless they are fully aware of the ever-changing national and state requirements and regula

Sales & Marketing

Navigating the patient maze – pharma’s evolving challenge

Pharma companies are embracing patient centricity in drug development more than ever before.

Sales & Marketing

It’s time to rethink the physician-pharma relationship

The traditional sales channel for the pharmaceutical industry has centered on face-to-face interaction with its core target audience – prescribing physicians.

Sales & Marketing

Refining digital collaboration

Pharmaceutical companies are traditionally more conservative with their approach to and incorporation of new technologies; however, prior to COVID, the industry had begun moving toward inte

Sales & Marketing

Closing pharma’s communication gap with patients

The pharma industry has been talking about being patient-centric for years, but often that rhetoric hasn’t been accompanied by real change in the way product development is carried out.

Sales & Marketing

Leveraging a strong product launch to build a successful pha...

So much effort goes into ensuring the successful launch of a new pharmaceutical product or indication, but it’s only once that has been achieved that the real work begins, says Align Strate