Deep Dive: Communications 2020

COVID-19 might have forced pharma to finally fully embrace digital comms, but it’s been a steep learning curve and expertise varies across the industry.

Speaking to the various experts in this issue, one theme that came up again and again was that the techniques for successful communication on digital platforms are completely different to those needed for traditional comms. For those companies still moving away from a mindset of physical communications and in-person meetings, there’s never been a greater need for digital transformation.

In this issue we hear from a variety of KOLs who are leading pharma comms into a new, digital era to get their views on how pharma can best adapt for the post-COVID world.

The right people and the right environment for innovative comms
Mike Dixon, CEO of the Healthcare Communications Association, discusses the biggest challenges facing the sector during and after COVID, from digital innovation to talent and sustainability

Virtual meetings: Where are we now and where are we going?
Pharma has been forced to hold its meetings virtually for most of the year now – but despite having plenty of time to perfect digital engagement, Impetus Digital’s Natalie Yeadon says the industry still has a lot to learn

New survey reveals patients’ changing opinions of pharma
Exclusive research from WEGO Health has revealed patients’ changing attitudes towards the pharma industry and how they want to see companies improve

Cutting through the noise for HCPs
Getting information to time-poor HCPs can be incredibly difficult. Ian Daley and Jonathan Macdonald from EPG Health tell us how pharma can take cues from companies like Amazon

Responding to dynamic shifts in value communications
OPEN Health’s Beth Lesher and Annemarie Clegg examine what the convergence of medical communications and market access means for pharma

Developing enhanced digital content to increase physician engagement
During COVID-19 publishers have had to adapt how they foster scientific exchange. Experts from ICON tell us how they have found success in using enhanced media fit for the digital age

The tools and techniques making virtual patient simulations more realistic than ever
Patient simulations have been a key tool for educating physicians for decades – and now cutting-edge tech is helping them become more impactful than ever

 

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Deep Dive Communications 2020pharmaphorum’s digital magazine Deep Dive provides objective, issue-driven views, analysis, high-level interviews and unique research for pharmaceutical companies, biotech firms and the wider healthcare sector.

In 2020 Deep Dive will have special focuses on disruptive technologies in pharma, R&D innovation, market access and commercialisation, oncology, sales & marketing innovation, digital health and patient engagement. Subscribe to future issues of Deep Dive.