EPG Health

News

Pharma’s engagement with HCPs evolving, finds new poll

Understanding the needs and behaviour of healthcare professionals is the number one priority for pharma as it interacts with the medical profession in 2024, marking a grad

Sales & Marketing

Doctor using mobile smart phone, work on laptop computer with notebook and medical stethoscope on the desk at office. Telehealth, telemedicine or medic tech concept.

Mind the gap: Are you delivering what HCPs value or what you...

Since the onset of the Covid-19 pandemic, life science companies have acted quickly to address the evolving digital needs of healthcare professionals, with mixed success (see graph 1).

Sales & Marketing

Leveraging multichannel and multimedia in HCP education

COVID has forced the pharma industry to step up and take a more innovative approach to the channels and content it uses to reach and engage with HCPs, says Chloe Prince, account director at

Views & Analysis

Developing case-based content to engage HCPs

In this instalment of EPG Health’s HCP engagement series, Georga Cottle discusses how case-based learning connects medical theory to medical practice.

Views & Analysis

Delivering valuable independent medical education programmes

In the next instalment in EPG Health’s HCP engagement series, Abhi Chakravorty looks at medical education’s new trajectory and how to build programmes that are credible, engaging and impact

Views & Analysis