Medscape

News

Medscape launches genAI clinical support tool

Medscape has joined the ranks of companies offering a generative AI chatbot to support clinical decision-making and help ease doctor workload.

Sales & Marketing

12 Questions with Caroline Phillips

Caroline Phillips is the Vice President of Medical Affairs at Medscape, with over 25 years of experience in the pharmaceutical industry.

Market Access

Deep Dive: Market Access

For life science companies around the world, enabling faster access to innovative drugs and therapies is a complicated challenge.

Sales & Marketing

It’s time to rethink the physician-pharma relationship

The traditional sales channel for the pharmaceutical industry has centered on face-to-face interaction with its core target audience – prescribing physicians.

Views & Analysis

COVID-19 – Delivering a pandemic of change to digital medica...

As the world of medicine continues to deal with the impact of the COVID-19 pandemic, clinicians are moving to digital solutions.

Views & Analysis

The tools and techniques making virtual patient simulations ...

Patient simulations have been a key tool for educating physicians in some form for hundreds of years – and now cutting-edge technologies are helping them become more realistic and informati