Pfzier

Oncology

Exclusive Pfizer Speaker Interview Released

SMi are delighted to welcome Alison Betts, Associate Research Fellow, Pfizer, onto the speaker panel for day 1 at ADC 2018! www.adcsummit.com/phpr

Market Access

Consolidating data strategy for global success: Insights fro...

At Frontiers Health 2025, Drew McCormick, Head of Data and Analytics at EVERSANA, emphasised a critical truth: data strategy is launch strategy.

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Sales & Marketing

Physicians walking and using tablet devices

How to meet your physicians where they are online

A pharma company’s core mission is to improve patient outcomes. This hinges on effectively influencing HCP clinical behaviour and driving disease education.

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