Views & Analysis Meeting the challenges of rare disease treatment adherence HCPs, pharma and patients can pool their experience to develop effective, tailored support.
Views & Analysis Putting patients as partners The impact of European Patients’ Forum’s campaign for patient empowerment.
Views & Analysis Tunnah’s musings: Lessons for pharma from digital ASCO 2016 Pharma needs to remedy its approach to digital conference engagement.
News Campaigner and cancer patient Dr Kate Granger dies Inspirational doctor behind #hellomynameis passes away aged 34
Views & Analysis Why you need a better online strategy for black box products Black box warnings need not impede sales if products are supported by carefully-researched online marketing strategies.
Views & Analysis World Scleroderma Day: raising awareness Highlighting the symptoms of scleroderma, latest research and a genuine ‘diary’ experience from a US patient.
Sales & Marketing Biotech is back, with Craig Ackerman In Philadelphia this month, pharmaphorum spoke with Craig Ackerman, a partner at the Alexander Group, about launches, AI best practices, and more.
Sales & Marketing Sponsored Using AI-driven synthetic personas to take your insights fur... As AI continues to reshape the healthcare landscape, pharma teams are beginning to leverage synthetic personas.
